Luxury brands align with design in Architectural Digest’s January edition
Rolex, Clive Christian and Cartier joined the interior advertisers in the January issue of Architectural Digest to celebrate “great design.”
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Luxury Daily, January 8, 2015 – Brands set up shop at Courchevel to reach affluent skiers
Audi makes autonomous driving more accessible via CES roadtrip
German automaker Audi showed that its Audi A7 autonomous concept vehicle can seamlessly meld into traffic by going on a 560-mile test drive.
Robb Report touts preview of 2015 product debuts in January issue
Luxury advertisers such as Mercedes-Benz and Ermenegildo Zegna looked to Robb Report’s January edition to share their 2015 debuts with the imprint’s affluent audience.
Luxury Daily, January 6, 2014 – New York Fashion Week to see many changes in near future
New York Fashion Week to see many changes in near future
New York Fashion Week is undergoing a lot of changes as it will no longer be hosted by Lincoln Center and Mercedes-Benz made an announcement that it will no longer be the title sponsor of the event.
Aston Martin looks to Asia with new executive
British automaker Aston Martin is reinforcing its Asian Pacific activities with the hire of a new regional director.
Consumer passion strengthened by brand-based social engagement: report
According to a new report by NetBase, identifying and understanding consumer preferences in relation to luxury brands is one part art and one part science.
Brands provide resolution help for goal-oriented consumers
As consumers looked to reinvent themselves through New Year’s resolutions, luxury brands placed themselves in the center of their search.
What social currency can do for – and to – the marketer’s brand
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.