How global brands can optimize social media outlets
Luxury brands are continuing to expand into foreign markets, and while addressing challenges such as currency and outsourcing, many brands are forgetting to think about social media communication.
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Luxury Daily, July 21, 2011 – Gucci amps up ecommerce with first shoppable campaign video
American Express, Starwood offer exclusive deals to affluent connoisseurs
American Express is teaming with Starwood Hotels & Resorts’ Hawaiian locations to introduce a bar code in print publications that leads consumers to an optimized site with travel deals at the properties.
Mobile marketing equally important for luxury consumers, employees: Luxury Institute exec
NEW YORK – For luxury brands, integrating mobile marketing is just as important for employees as it is for consumers, according to a speaker at the Luxury Interactive conference.
Luxury Daily, June 28, 2011 – Dolce & Gabbana blurs gender lines, sparks intrigue with Winter 2012 campaign
Luxury Daily, June 14, 2011 – Bergdorf Goodman uses Facebook to choose face of fall ad campaign
Voyage Privé, ideeli join to create travel site
Members-only online travel site Voyage Prive has teamed with flash-sale apparel and accessories retailer ideeli to double their customer base and incentivize affluent individuals to purchase exclusive travel packages.
Frette and Small Luxury Hotels go with digital for cross-promotion
Italian linen manufacturer Frette and Small Luxury Hotels group are joining forces to cross-promote a stay at one of the hotels using email blasts and Web site promotion.
Mcommerce Summit New York May 12: eBay, Target, HSN, Carrabba’s Italian Grill, Jewelry Television
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.
Luxury Daily, May 3, 2011 – Zegna attempts digital conquest with mystery allure