Top 5 brand moments from last week
Brands struck strategic partnerships to reach a younger audience, realizing that they are the future luxury consumers.
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Luxury Daily, January 23, 2015 – Affluents less confident about travel plans this year: report
Luxury Daily, January 22, 2015 – Payment security top priority for retailers in 2015
Luxury Daily, January 21, 2015 – Christie’s sees 60pc increase in ecommerce art sales
Jaguar Land Rover aims to save bikers with technology
British automaker Jaguar Land Rover is looking to make urban roads safer with features that will alert drivers of the presence of bikes and motorcycles.
Cartier, Burberry, Moschino and Audi – News briefs
Today in luxury marketing – Cartier to raise prices in euro zone after Swiss franc soars; What the Fu? Backlash for Burberry over Chinese scarf design; Moschino opens first US boutique in Los Angeles; Audi plans to roll out big SUV to challenge Mercedes GL.
Luxury Daily, January 20, 2015 – 43pc of consumers prefer to shop online: IBM
Luxury automakers turn to aspirational consumers with Lego set
Automakers McLaren, Ferrari and Porsche are seeking younger consumers with the Lego Speed Champions, a new line of Legos that will feature vehicles from the brands.
Top 5 brand moments from last week
Last week luxury was taken over by futuristic technologies meant to make the lives of consumers seamless and much easier.
Paris retail, BMW, red carpet fashions and LCM – News briefs
Today in luxury marketing – Paris retail feared at risk after attack; BMW keeps luxury sales crown, beats rivals in December; How stylish male actors have upped the red carpet game; Man up: LCM begins.