Today in luxury marketing – Richemont shares dip on disappointing April sales; Louis Vuitton beats the competition; Audi plans to add flagship, electric SUVs to overtake BMW; Why can’t New York Fashion Week find another automotive sponsor?
British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.
Prada and Gucci were among the brands getting readers of Vanity Fair’s May edition summer-ready with advertisements promoting fashion-forward sunglasses.
Mandarin Oriental and NetJets were among the brands offering “elite retreats” from the travel and hospitality industry in the May edition of Robb Report.
Department store chain Barneys New York is bringing art to fashion with a new installation in its Madison Avenue store windows by American artist Alex Katz.
Luxury marketing today – How to fly unaccompanied minors by private jet; Coty climbs back to profit; Indonesian content in luxury cars may be a long shot; Miu Miu ad banned for appearing to sexualize a child.
Italian automaker Lamborghini is honing in on its own heritage with a restoration center that will streamline consumers’ abilities to maintain their vehicles.
