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The Plaza, Saks, Chanel and Peninsula – Live news
Luxury Daily’s live news from Jan. 30 – The Plaza invites children to play with Eloise this winter; Saks brings Tumblr to life with animations; Chanel offers glimpse into production of haute couture collection; Peninsula Hotels sends Cupid through Hong Kong.
Luxury Daily, January 30, 2015 – Kering continues to champion women’s rights with UK charter
Fashion marketing calls for a non-linear approach
NEW YORK – Consumers are becoming more digitally connected, hopping from device to device, requiring fashion brands to adapt to this growing tech adoption with cross-channel efforts that put their needs and desires first, according to speakers at the inaugural Stylus Fashion Briefing Jan. 22.
Automakers, designers top affluents’ top luxury brands: report
Affluents define luxury products as both expensive and possessing quality, according to a new report from the Shullman Research Center.
Abercrombie & Kent, Land Rover curate roadtrips
Luxury travel company Abercrombie & Kent and British automaker Land Rover are renewing their partnership to offer guests a refreshed list of seven self-driven, “off the beaten path” trips around the world.
Luxury Daily, January 28, 2015 – Key lessons learned from New York blizzard preparations
Johnnie Walker targets Asian consumers via retail outposts, branded content
Scotch whisky-maker Johnnie Walker is aiming to increase digital interactions with wealthy spirits drinkers through the introduction of “Johnnie Walker House — World of Privileges.”
How should luxury brands and retailers continue to stoke demand in a blizzard-blighted New York market?
As New York braces against what could amount to the largest winter storm in its history, luxury brands and retailers have an opportunity to make a difference.
Jaguar taps Idris Elba for European roadtrip
Britain’s Jaguar is enlisting British actor Idris Elba to star in its upcoming short film as he drives from London to Berlin.