Top 10 luxury branding efforts of Q2 2017
In the second quarter of 2017, luxury marketers took to leveraging societal topics, such as political correctness and sustainability, to link brand messaging with high-end product offerings.
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Richard Ginori adds managers to bolster repositioning, retail plans
Gucci-owned porcelain label Richard Ginori is aiding its efforts to expand in its native Italy and globally with two new hires.
Auto shows, Valentino, Vogue International, Brioni, Ritz-Carlton, Rolls-Royce and Estée Lauder – Live news
Luxury Daily’s live news from July 28 – Auto shows have potential to drive significant purchase decisions: Foresight; Valentino short film combines ’80s aesthetics with modern sensibilities; Justine Bellavita named Vogue International’s first editor in chief; Brioni taps elegant nature of Sir Anthony Hopkins for fall/winter; Ritz-Carlton, Air China team for first class dining experience; Rolls-Royce commissions automotive’s future with Phantom VIII debut; Estée Lauder expands on Victoria Beckham beauty offering.
Brioni taps elegant nature of Sir Anthony Hopkins for fall/winter
Kering’s Italian menswear brand Brioni has cast a stage and screen icon for its fall/winter 2017 campaign.
Luxury Daily, July 28, 2018 – 45pc of brands ignore consumers’ social media inquiries: report
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Luxury Daily, July 27, 2017 – Luxury brands are increasing visibility on Japanese app Line: L2
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Michael Kors’ Jimmy Choo acquisition could signal first US luxury conglomerate
With its acquisition of British shoe designer Jimmy Choo, Michael Kors may be on track to become the first big United States-based luxury group to rival the European conglomerates that dominate the industry.
Luxury Daily, July 25, 2017 – Geopolitical upheaval, natural disaster among top retail risks for 2017: BDO
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Top 5 brand moments from last week
Luxury brands asked consumers to embrace the unexpected, whether pranking them on a city street or putting them up in a hotel in an unlikely location.
Marni, Swiss watch exports, Stella McCartney, BMW, consignment and Moncler – Live news
Luxury Daily’s live news from July 20 – Marni, Vogue share expressions of beauty for limited-edition goods; Recovery continues for Swiss watch exports in June; Stella McCartney enters the lab to further sustainability cause; ASA gives BMW ad green light after distracted driving complaint; Hermès Kelly, Valentino sneakers see small consignment discounts: L2; Moncler walks among the glaciers for fall/winter 2017 ads.