Published: December 28, 2017
Luxury Daily’s live news from Dec. 28 – Economic, political uncertainty led to “wait and see” real estate strategy in Britain; Prada digital revamp to be completed by January’s end; Glashütte hosts cinematic countdown ahead of Berlinale; Johnnie Walker walks Striding Man’s dogs for Chinese New Year; Miu Miu touts Miss Piggy’s star power to promote eyewear; Stella McCartney’s Luxury Pavilion entry eases Kering, Alibaba tension.
Published: December 28, 2017
Italian fashion house Prada has launched a new ecommerce platform in China to better serve consumers based in the market.
Published: December 28, 2017
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Published: December 27, 2017
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Published: December 27, 2017
Today in luxury – Stella McCartney becomes first Kering-owned brand to sell on Alibaba’s Luxury Pavilion; Britain’s Champagne import crown slips as Brexit hits; Here are the 6 key ways luxury travel changed in 2017; Investors pile into suburban rental housing.
Published: December 26, 2017
Over the past year, brands have had to adjust their strategies in the face of drastic changes to the landscape of the advertising world.
Published: December 21, 2017
Luxury apparel and accessories brands are adjusting their strategies to cater to today’s customer, whether that means embracing social responsibility or an unlikely collaborator.
Published: December 20, 2017
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
Published: December 15, 2017
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Published: December 14, 2017
Italian fashion house Gucci has assisted Harlem, NY-based designer Dapper Dan in reopening his atelier after the studio was shuttered 25 years ago.