At the heart of this new world of ecommerce are large platforms such as Amazon, Farfetch and Alibaba that largely serve as a marketplace for third-party vendors to sell their wares.
Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.
Online retailer Net-A-Porter is aiming to reflect consumer optimism and positivity in its new high-summer 2021 campaign, “Lift Me Up.”
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Italian fashion label Gucci is partnering with social app Zepeto in its latest gaming-centric push to engage consumers.
Spanish holdings company Puig, parent of Carolina Herrera and Nina Ricci, is overhauling its business structure with the introduction of a trio of divisions: beauty and fashion, Charlotte Tilbury and derma.
A few years ago, investors and the media were nervous about the new generation of consumers, arguing that they would have limited interest in luxury products. Quite clearly, it has been the opposite.
Color is often used to reinforce branding image – it is applied to packaging, sometimes products, and then also used in stores, in advertising, and on Web sites and popups, all to create a connected brand image.
As the global luxury market turns its focus to China in hopes of revitalizing consumption, how relevant is the Tmall opportunity for brands?
Department store chains are facing hurdles like never before with the COVID-19-induced lockdowns. Not surprisingly, luxury brands that use these bricks-and-mortar stores to showcase their products maybe rethinking their approach to selling and marketing through the wholesale channel.
