Tom Ford disrupts live-streaming trend with cinematic runway presentation
U.S. fashion label Tom Ford has gone against the grain by choosing not to stage a live runway presentation for its spring/summer 2016 collection.
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Which brands had the highest social media engagement during London Fashion Week?
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.
Luxury Daily, September 23, 2015 – Condé Nast tight-lipped on September Vogue’s ad page stats
Ralph Lauren takes runway show to Londoners via Periscope streaming
U.S. fashion label Ralph Lauren is taking its fashion show across the pond through a collaboration with live-streaming application Periscope.
Luxury Daily, August 25, 2015 – Tiffany opens public garden in New York to boost local CSR
Givenchy gets unfiltered treatment with live-streamed photo shoot
French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.
Madison Avenue BID embraces all things British through heritage program
Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.
Retailers create conversation around first New York Fashion Week: Men’s
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
Jean Paul Gaultier wanders Paris for scavenger hunt
French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
54pc of Chinese tourist purchases are fashion-related: report
Luxury brands stand to benefit enormously from affluent Chinese tourists if they effectively position themselves, according to a new study by Hurun Report.