Luxury Daily, September 23, 2015 – Condé Nast tight-lipped on September Vogue’s ad page stats
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Ralph Lauren takes runway show to Londoners via Periscope streaming
U.S. fashion label Ralph Lauren is taking its fashion show across the pond through a collaboration with live-streaming application Periscope.
Luxury Daily, August 25, 2015 – Tiffany opens public garden in New York to boost local CSR
Givenchy gets unfiltered treatment with live-streamed photo shoot
French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.
Madison Avenue BID embraces all things British through heritage program
Mulberry and Graff Diamonds are among the brands celebrating their British heritage stateside through the “Great Britain Campaign on Madison Avenue” initiative.
Retailers create conversation around first New York Fashion Week: Men’s
With the first New York Fashion Week: Men’s in full swing, a number of retailers and brands are taking the opportunity to reach out to their style-focused male audiences.
Jean Paul Gaultier wanders Paris for scavenger hunt
French fashion brand Jean Paul Gaultier is stoking interest in its latest exhibition through a Parisian scavenger hunt on Twitter and the live-streaming application Periscope.
54pc of Chinese tourist purchases are fashion-related: report
Luxury brands stand to benefit enormously from affluent Chinese tourists if they effectively position themselves, according to a new study by Hurun Report.
Luxury brands ignoring 2.6B consumers online: report
The top 50 luxury brands are only selling online to 45 percent of the leading markets, missing out on both key established and emerging areas, according to a new report from Trustev.
Fashion labels grant unfiltered runway show access through Periscope
Live-streaming app Periscope is furthering brands’ capabilities to immerse consumers in their runway shows, placing them in the front row regardless of where they are.