Giorgio Armani and Chanel are among the fashion advertisers that sought reader attention in the February issue of Condé Nast’s W magazine’s annual Movie issue to show its connection to Hollywood.
Italian apparel brand Giorgio Armani is leveraging the digital real-time journal Armani Live to generate interest in its One Night Only event series by creating a connected community through various postings.
Italian fashion brand Giorgio Armani brought its Emporio Armani print ad campaign to life with a social video showing the models dancing on set.
Fashion illustrations, once the cornerstone of print ad campaigns for apparel brands, are making a comeback in digital form on social media courtesy of a number of fashion brands.
Italy’s Giorgio Armani is using its digital real-time journal Armani Live to promote the new Emporio Armani Meccanico watch collection to pique the interest of brand enthusiasts as the holidays approach.
Today in luxury marketing – Giorgio Armani joins Italian Chamber of Fashion; Ann Demeulemeester exits label; Porsche aims to hit crossover gold again with compact Macan; Miu Miu to move several departments to Paris.
Italian label Giorgio Armani is scouting out local athletic events to pique consumer interest in its EA7 sportswear collection through a timely email blast sent in the days leading up to the Nov. 3 New York City Marathon.
Italian fashion label Giorgio Armani is seeking to pull consumers to its ecommerce options with a new Web site that emphasizes simplicity.
Today in luxury marketing – Giorgio Armani Day in New York; Kering third-quarter sales trail estimates as Gucci disappoints; Prada journal winners announced; Rejuvenated Daimler beats expectations.
Italy’s Giorgio Armani is generating interest in its Armani Live in NYC digital real-time journal Oct. 22-29 and subsequent One Night Only event through a mobile banner ad found on New York magazine’s The Cut.
