Diane von Furstenberg boosts mobile ad engagement with video content
U.S. fashion brand Diane von Furstenberg is communicating before commerce with a video-enhanced advertisement on the tablet-optimized Web site of New York magazine’s The Cut.
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Oscar de la Renta commemorates presidential ties with Texas retrospective
Fashion brand Oscar de la Renta is reinforcing its eponymous designer’s affiliation with first ladies of the United States with a retrospective at the George W. Bush Presidential Center in Dallas.
John Varvatos, Tiffany, Louis Vuitton and Maserati – News briefs
Luxury Daily today – Wayne Meichner named president of retail at Varvatos; Tiffany’s CEO will be succeeded by current president; Louis Vuitton to release fashion photography book; Maserati Ghibli: unashamedly Italian.
Neiman Marcus introduces click-and-collect to improve cross-channel experience
Department store chain Neiman Marcus is offering consumers the option to purchase online and pick up in-store.
US brands, retailers send patriotic emails to show heritage, personality
U.S. fashion labels and department stores are working to become a part of consumers’ Fourth of July celebrations through email campaigns.
Millennials render campaigns extinct, channels irrelevant
NEW YORK – Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
Net-A-Porter, Mr Porter ramp up Google Glass advocacy
The jury is still out on whether fashion brands can help Google Glass reach a level of popularity, but online retailers Net-A-Porter and Mr Porter are doing what they can to promote a favorable outcome.
Luxury Daily, June 4, 2014 – Louis Vuitton looks to creative giants for limited-edition collection
La Prairie expands global ecommerce with immersive experiences
Swiss skincare marketer La Prairie is expanding its global ecommerce presence by partnering with cloud commerce solutions provider Demandware.
Luxury brands active on average of 2.2 Chinese social platforms: L2
Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2.