Gucci taps UNICEF gifts for holiday campaign differentiation
Italian label Gucci is continuing its participation in the United Nations Children’s Fund’s holiday Gifts That Give Back program through a $250,000 donation and a specially-designed bag.
Italian label Gucci is continuing its participation in the United Nations Children’s Fund’s holiday Gifts That Give Back program through a $250,000 donation and a specially-designed bag.
Today in luxury marketing – Hermés launches luxury saris; Tory Burch builds an international brand; Business travelers return to luxury hotels.
Approximately 32 percent of affluent consumers in the United States plan to cut back on key revenue drivers for luxury brands, especially jewelry, custom apparel, handbags and watches, according to the Wealth Survey from the Luxury Institute.
New York-based fine-dining group Le Cirque is expanding business and aiming to tap into a hot market by opening its first restaurant in Asia at The Leela Palace New Delhi hotel in India.
In a move to increase traffic before skiing season hits, Hilton Hotel’s Waldorf Astoria Park City is hosting a wellness weekend at the end of October to intrigue affluent guests who are interested in getting fit and living healthy.
Starwood Hotels & Resorts is initiating the first new branding campaign in three years for its Luxury Collection hotels that will mainly run in print publications and travel Web sites.