Lexus targets downtown crowd with Made Fashion Week lounge
Toyota Corp.’s Lexus is reaching out to trendy New Yorkers through a sponsored backstage lounge during Downtown creative hub Made’s fashion week.
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Luxury Daily, February 9, 2015 – Millionaire myths are hurting luxury marketing: report
Luxury hotels build experiences for couples this Valentine’s Day
Valentine’s Day is a weekend affair this year and with President’s Day in the United States on the following Monday, many couples will be traveling for the long weekend.
Applications, Michael Kors, China and Daimler – News briefs
Today in luxury marketing – Brands using apps to court their best customers; Michael Kors is getting into wearable tech; For luxury retailers, Chinese women take fashion recess; Daimler’s Q4 profit rises 10pc on higher Mercedes margins.
Men’s fashion week, Estée Lauder, jewelry auctions and China – News briefs
Today in luxury marketing – New York men’s fashion week becomes reality; Estée Lauder warns of currency headwinds; Christie’s, Sotheby’s post record jewelry sales in 2014; With parallel import scheme, China aims to rein in luxury car prices.
Luxury Daily, February 5, 2015 – $2.9T of UHNW wealth invested in residential real estate: report
Vogue fetes new beginnings with latest fashion campaigns in February edition
Michael Kors, Donna Karan and Oscar de la Renta were among the advertisers to lend their wares to advertorial celebrating the rebirth of downtown New York in the February issue of Vogue.
Jean Paul Gaultier unveils Swarovski jewelry line at Paris Couture Week
French fashion label Jean Paul Gaultier has teamed with precision cut-crystal maker Swarovski on a line of couture jewelry.
Luxury Daily, February 3, 2015 – Harrods acts as central hub for branded beauty interactions
Gucci, Chinese tourists, Balmain and Lexus – News briefs
Today in luxury marketing – French court rules against Gucci in trademark dispute with Guess?; As tourism record is set, New York sees surge in Chinese visitors; Why Kim and Rihanna matter more than brands; Lexus reloads for a shot at luxury title.