Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.
Hotel chain Mandarin Oriental Hotel Group is taking advantage of digital media with the launch of “Destination MO,” an online magazine designed to provide consumers with information about hotel and city news around the globe.
China’s Peninsula Hotels is making a conscious social responsibility decision to stop serving shark fin after Jan. 1, 2012 due to the dwindling global shark population.
Luxury brands are having a hard time matching high-quality products with premium experiences, making it difficult for them to retain affluent customers, according to findings from a report by the Luxury Institute.
Many luxury marketers from hotels to lifestyle publications are now creating mobile travel applications. These types of efforts are likely to stick around, which could prove handy for brands.
In what the company calls “one of the most comprehensive social media programs created for a luxury hotel brand,” The Four Seasons Hotels and Resorts is using Twitter, Facebook, Tumblr and foursquare to market the launch of a global spa initiative.
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
Hilton Hotels-owned Waldorf Astoria is looking to transform the historic Old Post Office building in Washington into a hotel and retail destination in the heart of the United States capital.
