Luxury Daily, April 19, 2012 – Hugo Boss launches largest digital campaign for 3D runway show
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Four Seasons aims at female travelers through vacation package, women-only floor
The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
Crystal Cruises uses storytelling for multichannel rebranding effort
Crystal Cruises is looking to rebrand itself through a new multichannel campaign called Begin a New Story that focuses on consumer storytelling.
Luxury Daily, April 10, 2012 – Louis Vuitton bolsters Amble app with new city guide series
Tiffany, Ralph Lauren reaffirm position as lifestyle brands in May Town & Country
Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain’s Queen Elizabeth II.
Innovation is key for the future of print
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
Starwood uses foursquare to incentivize summer programming
Starwood Hotels & Resorts is offering incentives for checking in on foursquare at its nine hotel brands including St. Regis and The Luxury Collection as part of a contest and promotion that aims to share the company’s summer programming with Live Nation.
Peninsula hops on social media bandwagon for Easter promotion
The Peninsula Chicago is using social media to market its new Easter-themed activities, including a Mini dressed as a rabbit, dining options and room deals.
Robb Report aims for lifestyle theme in April home issue
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.