How to build a brand that lasts a century
Deliberately niche brands that are betting against mass luxury and not following the retail race are on a winning streak.
Deliberately niche brands that are betting against mass luxury and not following the retail race are on a winning streak.
Luxury Daily’s live news from Jan. 26 – Are Kering and Stella McCartney parting ways?; Burberry brings slice of British life to Paris; Comité Colbert makes local, international push to cement luxury’s future; Missoni decamps to the desert for colorful spring campaign; Claremont Rug Company turns to digital for carpet collecting education; Breguet takes cinematic creation on tour.
From fine wines and caviar to Michelin-starred restaurants and high-profile chefs, the luxury food and beverage sector has become increasingly tied to experiential trends.
From fine wines and caviar to Michelin-starred restaurants and high-profile chefs, the luxury food and beverage sector has become increasingly tied to experiential trends.
Luxury Daily’s live news from Jan. 24 – Balmain honors house history via couture collection; Pomellato taps Chiara Ferragni as ambassador; Pernod Ricard champions responsible drinking through student outreach; Phillips appoints Cathy Elkies chief marketing and business development officer; Shiseido creates space for brand hospitality in remodeled flagship; Luxury brands are not immune to recall repercussions.
Luxury Daily’s live news from Jan. 24 – Balmain honors house history via couture collection; Pomellato taps Chiara Ferragni as ambassador; Pernod Ricard champions responsible drinking through student outreach; Phillips appoints Cathy Elkies chief marketing and business development officer; Shiseido creates space for brand hospitality in remodeled flagship; Luxury brands are not immune to recall repercussions.
Kering-owned jeweler Pomellato has picked Italian influencer and entrepreneur Chiara Ferragni as its latest face.
British fashion label Stella McCartney is shining a light on its behind-the-scenes practices as an eco-friendly business with a series of content pieces to inspire others.
In a world where facts and figures are increasingly called into question, luxury brands will need to lead with emotion and values rather than rationality to succeed.
Luxury brands are facing a number of disruptive forces as new competitors, technology and changing consumers put pressure on them to rethink business as usual.