Luxury Daily, March 27, 2012 – Gucci fine-tunes in-store experience via menswear made-to-measure
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Four Seasons tops competitors for site reviews, social media savvy
The Four Seasons Hotel Co. has been named the No. 1 digitally-savvy hotel brand, attributing its success to a combination of mobile, Web site, digital marketing and social media success, according to L2 Think Tank’s 2012 Digital IQ: Hotels study.
Garden Court Hotel leverages surroundings for tech-centric package
Garden Court Hotel is reaching out to brainy affluent consumers through its Geek Chic package, a promotion that combines tech-centric sightseeing and experiences in and around its Palo Alto, CA, property.
Marketers flock to Concours d’Elegance for ultimate affluent consumer database
High-end automakers, fashion labels, aircraft, yacht and jewelry brands are heading to Concours d’Elegance in London for the ultimate access to affluent consumers who are ready to spend.
Tablet magazine readers younger, richer than ever: Condé Nast
Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.
Luxury Daily, March 13, 2012 – Pros and cons for luxury brands to use the city as the muse
Architectural Digest April issue up 47pc in ad pages year over year
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
Baglioni steps up app experience through concierge tips
Relais & Châteaux’s Baglioni Hotels is stepping up the traveling experience through concierge tips in its new iPad application that offer the best places to eat, go shopping and be entertained in cities where its hotels are located.
Spending habits, Tory Burch and ecommerce – News briefs
Today in luxury marketing – Improved outlook lifts February sales; Luxury goods: Men buying like women, ladies shopping like guys; Chris Burch steps down as co-chair of Tory Burch; Virtual-closet Web sites revise online fashion shopping.
Luxury Daily, February 23, 2012 – Nordstrom tops customer experience rankings: study