China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer “emerging.” They have become among the most knowledgeable and the highest spending affluent group in the world.
Luxury brands extend their dedication to quality to every aspect of their business whether it be a window display, an advertisement or an event for their most enthusiastic consumers.
Today in luxury marketing – Michael Kors: The jet set juggernaut; Apple Watch to rub shoulders with Rolex in Selfridges luxury Wonder Room; Luxury-auto makers in China target buyers with smaller cars; Cheapest Tesla gets more range, higher price in lineup shift.
Starwood Hotels & Resorts is partnering with entertainment companies to expand its loyalty program and offer members access to some of the best music festivals, concerts and interactive artist experiences around the world.
Digital campaigns are an integral element to any brand’s marketing strategy, and many luxury brands introduced new projects to expand their digital offerings in the first quarter of 2015.
The New York International Auto Show April 3-12 is expanding its audience by offering consumers the opportunity to take a virtual tour of the show on its Web site.
Luxury brands embraced their storytelling capabilities through social videos in the first quarter, turning out projects that spoke to a range of emotions.
Danish audio and video brand Bang & Olufsen is selling its automotive car audio business to global infotainment and audio group Harman International Industries.
Lebanese couture house Elie Saab is releasing episodes that showcase its Le Parfum Resort Collection through different destinations in the French Riviera.
