Balenciaga gives logo a minimalist makeover
Kering-owned fashion house Balenciaga is seeking clarity with a new logo inspired by simplistic signage.
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Taking a luxury experience online
The things that define a luxury experience in digital are not the things that people seem to think they are.
Caribbean spirits, Versace, Graff, Poltrona Frau, Gucci and Loewe – Live news
Luxury Daily’s live news from Sept. 27 – Caribbean wine, spirits industry suffering, but tourism boosts can alleviate pressure; Versace remembers Gianni, his beloved prints for spring/summer 2018; Graff purchases world’s largest rough diamond for $53M; Poltrona Frau works with local children to fund museum initiative; Gucci to simultaneously launch artist capsule across global ecommerce network; Loewe reinterprets fruit’s place in art for promotional runway ads.
Day’s wrap: Caribbean spirits, Versace, Graff, Poltrona Frau, Gucci and Loewe
Luxury Daily’s live news from Sept. 27 – Caribbean wine, spirits industry suffering, but tourism boosts can alleviate pressure; Versace remembers Gianni, his beloved prints for spring/summer 2018; Graff purchases world’s largest rough diamond for $53M; Poltrona Frau works with local children to fund museum initiative; Gucci to simultaneously launch artist capsule across global ecommerce network; Loewe reinterprets fruit’s place in art for promotional runway ads.
Gucci to simultaneously launch artist capsule across global ecommerce network
Kering-owned Gucci is continuing its relationship with Unskilled Worker via a 40-piece capsule collection featuring the British artist’s’ work.
Exposure is now a currency in modeling: Sissi Johnson
NEW YORK – The business of modeling has evolved courtesy of social media, as influence determines castings and success.
Le Collectionist funds support its worldwide growth
French luxury rental startup Le Collectionist has received significant funding to start a global takeover, possibly strong enough to combat Airbnb’s steps into the high-end.
Luxury Daily, September 20, 2017 – Chanel, Gucci rank highest luxury brands on social: NetBase
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Evolution of print media – Luxury Memo special report
Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.
Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
Creating connected experiences is the focus of the 11th annual Luxury Interactive conference Oct. 16-18 in New York for luxury marketers interested in learning about digital marketing and ecommerce.