Crystal Cruises uses storytelling for multichannel rebranding effort
Crystal Cruises is looking to rebrand itself through a new multichannel campaign called Begin a New Story that focuses on consumer storytelling.
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Luxury Daily, April 10, 2012 – Louis Vuitton bolsters Amble app with new city guide series
Tiffany, Ralph Lauren reaffirm position as lifestyle brands in May Town & Country
Advertisers including Tiffany & Co., Ralph Lauren, Cartier, Rolex, David Yurman and Ritz-Carlton are positioning themselves purveyors of the luxury lifestyle in this month’s Town & Country magazine that features actress Gretchen Mol, private clubs and Britain’s Queen Elizabeth II.
Innovation is key for the future of print
Luxury brands need not abandon print as an advertising channel as long as they keep digital in mind and incorporate innovative ideas into magazine advertising space, experts say.
Starwood uses foursquare to incentivize summer programming
Starwood Hotels & Resorts is offering incentives for checking in on foursquare at its nine hotel brands including St. Regis and The Luxury Collection as part of a contest and promotion that aims to share the company’s summer programming with Live Nation.
Peninsula hops on social media bandwagon for Easter promotion
The Peninsula Chicago is using social media to market its new Easter-themed activities, including a Mini dressed as a rabbit, dining options and room deals.
Robb Report aims for lifestyle theme in April home issue
Brands including Ralph Lauren, Ritz-Carlton, Chanel, Barneys New York, Ulysse Nardin, Richard Mille, Chopard, Lexus, Ermenegildo Zegna and Giorgio Armani are helping lend a lifestyle theme to Robb Report’s April issue.
Using location-based marketing to drive traffic to luxury hotels
Hotel brands have a variety of location-based marketing options available to draw guests to properties including push notifications, banner advertisements, branded applications and foursquare.
Bentley, Luxury Collection build loyalty through auction
Starwood Hotels & Resorts’ Luxury Collection properties are offering loyalists an exclusive experience to tour Austria in a Bentley Continental, which may be the chain’s way to retain guests.
Luxury Daily, March 27, 2012 – Gucci fine-tunes in-store experience via menswear made-to-measure