Risk-taking vital in luxury travel print ads
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
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Beauty, hotel brands top BRI digital IQs: L2 Think Tank
Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
Fairmont Hotels brands first credit card for awareness, loyalty
Fairmont Hotels & Resorts is partnering with Chase Card Services to introduce the Fairmont Visa Signature Card that offers cardholders exclusive perks and rewards while traveling and staying at branded properties.
26 North Yachts uses video, podcasts for site relaunch
Yacht brokerage firm 26 North Yachts is leveraging its newly-relaunched Web site that provides information on more than 80 yacht manufacturers with video reviews and comparisons.
Beauty, jewelry marketers tap W for summer product push
New advertisers to Condé Nast’s W magazine’s May issue including Dolce & Gabbana fragrance, Clarisonic, Burberry, John Hardy, Louis Vuitton, Tiffany & Co., Ulysse Nardin and Lexus helped to push the magazine up 3 percent in ad revenue from this time last year.
Robb Report taps lifestyle, hospitality ads to promote summer travel
CurtCo Media-owned Robb Report is looking to entice summer travel via hospitality, private jet and lifestyle advertisements in its May issue.
Luxury hotels, Victoria Beckham and Armani – News briefs
Today in luxury marketing – Condé Nast Traveler picks world’s hottest new hotels; Victoria Beckham’s social whirl; Apparel industry key issue in French election; Lady Gaga will wear crystal-studded Armani guitars on her Born This Way Ball tour.
Luxury Daily, April 19, 2012 – Hugo Boss launches largest digital campaign for 3D runway show
Four Seasons aims at female travelers through vacation package, women-only floor
The Four Seasons Hotel Cairo at The First Residence is focusing on affluent women travelers in its latest hotel package and multichannel marketing campaign to reach this well-traveled sector of luxury consumers.
Mcommerce Summit 2012 New York May 3: Amazon’s Zappos, Citi, Travelocity, GGP, Alon Brands
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.