Patronage of the arts – Luxury Memo special report
Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.
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Fur is only the beginning of luxury’s sustainable push
For decades, exotic furs were one of the highest marks of luxury, but in recent months some of fashion’s biggest names have announced they will no longer use animal pelts in their designs.
Patronage of the arts – Luxury Memo special report
Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.
Tamara Mellon will not design pink shoes for Breast Cancer Awareness
Footwear designer Tamara Mellon is taking a stance on the creation of pink products meant to raise awareness for breast cancer.
Patronage of the arts – Luxury Memo special report
Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.
Top 10 multichannel efforts of Q3
Due to the availability of numerous platforms and consumers’ increased desire for experiential marketing, multichannel concepts reign as go-to methods to engage potential luxury buyers.
Patronage of the arts – Luxury Memo special report
Wealthy individuals’ historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.
Luxury Daily, October 13, 2017 – More than half of affluents say relating to a brand is important for loyalty: YouGov
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Gucci, Coach, Sotheby’s, British GQ, DVF and L’Officiel – Live news
Luxury Daily’s live news from Oct. 11 – Gucci kicks off 10-year CSR initiative with fur-free pledge; Coach Inc. rebrands to reflect multi-brand mindset; Sotheby’s to auction rare pink diamond in Geneva; British GQ engages around music culture with social content collaboration; DVF drives sales on mobile Web with product visibility; L’Officiel launches title, commercial hub in US.
What luxury brands look for in their managers
The truth is that luxury can only work if the products are unexpected and unplanned. Creation goes beyond a system or habits and the organization of a luxury house has to allow for this. This is where the manager comes in.