Bloomingdale’s, Christian Louboutin, Maserati, Ritz-Carlton and other luxury marketers focused on mobile campaigns during the second quarter of this year to reach the growing number of affluent consumers using smartphones and tablets.
Luxury hospitality organization The Leading Hotels of the World added complimentary one-way airport transfers in a private vehicle to its Leaders Club Unlimited membership and will incorporate the new service into all of its marketing efforts.
Given the support of marketers including Christian Dior, Marc Jacobs, Tom Ford, Chanel and Louis Vuitton in addition to W magazine’s 8 percent increase from last year, it is likely indicative that consumers are ready to spend again.
NEW YORK – Marketers must look at mobile content in the ever-changing context of their consumers to develop a strategy for the current task-oriented user, per a speaker at the 2012 Forrester Customer Experience Forum.
American Express Publishing’s Travel + Leisure magazine is highlighting social media interactivity in its July issue in an attempt to keep in stride with the ever-changing travel landscape.
High-end retail chain Nordstrom is partnering with Condé Nast’s GQ to promote a selection of men’s items curated by the magazine’s editors while encouraging ecommerce transactions via print and digital efforts.
Luxury in the form of premium experiences are seeing the most action in terms of spending, while high-end goods are lagging in comparison, according to new findings from a study by Boston Consulting Group.
Robb Report’s annual Best of the Best list for 2012 was just released, indicating the best brands in all luxury categories. Marketers including Rolls-Royce, David Yurman and Four Seasons are taking advantage through strategic ad placement in the midst of the lists.
