Printed and digital content is a key engagement strategy that allows brands to extend the length of a hotel stay or enhance the purchase of an automobile through a sense of community.
Today in luxury marketing: Luxury cars have become terribly common, potentially expensive; Euro weakness upsets luxury brand pricing; What to expect when Michael Kors reports earnings tomorrow; Houston retailers hit by area flooding.
U.S. fashion label Ralph Lauren is spotlighting its eponymous designer’s passion for automobiles with a dedicated hub of its ecommerce site.
Today in luxury marketing – Richemont shares dip on disappointing April sales; Louis Vuitton beats the competition; Audi plans to add flagship, electric SUVs to overtake BMW; Why can’t New York Fashion Week find another automotive sponsor?
British automaker Jaguar is taking consumers on a trip to Northern Spain as it displays the new XE’s driving abilities in a series of short social videos.
Prada and Gucci were among the brands getting readers of Vanity Fair’s May edition summer-ready with advertisements promoting fashion-forward sunglasses.
Mandarin Oriental and NetJets were among the brands offering “elite retreats” from the travel and hospitality industry in the May edition of Robb Report.
