Luxury Daily, October 29, 2018 – Storytelling, cultural connections give British luxury a platform for US reach
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Luxury brands are working with influencers and organizations to reach new audiences while keeping their heritage in mind.
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While a significant portion of the customer journey in the beauty category has migrated to digital channels, the bricks-and-mortar environment remains key for both exploration and conversion, with 65 percent of discovery happening in store.
Social network Facebook is undergoing more internal changes, as one of the key players on its virtual reality team has departed the company.
Social media, particularly Instagram, is crucial to understanding luxury brand performance including investment purposes, according to a new report from UBS.
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Today in luxury – The Polo Ralph Lauren X Palace collaboration will drop imminently; What it is like to be a baby nurse for wealthy Manhattan families; LVMH perfects the soft sell on the high seas; Rolls-Royce says no to hybrid or V8, will directly go electric next decade.
Today in luxury – Instagram could be a crucial stock-picking tool when investing in luxury firms; Gucci’s dramatically redesigned boutique now open in The Galleria; Armani will remain independent; Watch luxury stocks after South Korean airline bag restriction.
As consumers increasingly turn to alternative forms of ownership for economic or environmental reasons, a new service aims to expand women’s closets by opening up peer-to-peer fashion lending.