Top 10 luxury brand mobile apps of H1
It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.
It used to be that luxury brands created mobile applications just to gain visibility in a growing market, but marketers have stepped it up a notch to truly let consumers into their world.
London department store Harrods is participating in MasterCard’s Priceless London initiative to give cardholders access to exclusive packages and perks that leverage its British roots and on-site services.
In a move to hopefully entice artsy visitors, Four Seasons Resort Rancho Encantado Santa Fe is providing an opera lover’s package offered exclusively at this property.
Hilton Hotels-owned Waldorf Astoria Hotels & Resorts is enacting a new service that assigns a personal concierge to each guest to assist in all aspects of the travel experience, including before and after hotel stay.
The Venetian and The Palazzo hotels in Las Vegas released a joint mobile application that uses turn-by-turn directions to help guests navigate through both properties.
Mandalay Bay Resort and Casino, Las Vegas, retooled its Web site for the first time in six years to create a tablet-friendly touch point for its consumers and to engage users deeper in its rebranding campaign.
Fairmont Hotels & Resorts’ Georgetown property in Washington is targeting affluent families with a new hotel package that incorporates its partnership with the local Smithsonian museums and galleries and is giving a portion of the proceeds to the institution’s educational mission.