Ethical and purpose-based business practices are quickly becoming brand identifiers, on par with quality, craftsmanship and service, as luxury buyers turn increasingly conscious of their environmental footprint.
Ethical and purpose-based business practices are quickly becoming brand identifiers, on par with quality, craftsmanship and service, as luxury buyers turn increasingly conscious of their environmental footprint.
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BRUSSELS – When discussing diversity in fashion marketing and its importance in the industry, fashion model Eric Underwood cited Gucci as a prime example of a brand correctly representing the world of today.
BRUSSELS – To many, Tapestry, formerly known as Coach Inc., is considered the first American luxury goods group, but its CEO prefers not to define its three-brand portfolio by nationality.
In a climate where sexual misconduct dominates the headlines, Artsy and Gucci are partnering to put a spotlight on gender equality in the art world and artists of inspiration.
BRUSSELS – The luxury industry is built on the work of women in modeling and manufacturing, but too often their problems are waylaid by the men who hold all the power.
BRUSSELS – In a time of overabundance of both content and production, luxury brands need to fight to bring value and specialness to their brand to stand out.
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
It is no secret that social media has had arguably the biggest disruptive effect on the way brands interact with customers of the last decade, and a few major platforms have emerged as the premier places where that interaction now occurs.
