Ralph Lauren, Hugo Boss and Donna Karan – News briefs
Today in luxury marketing – Ralph Lauren introduces luxury denim; Hugo Boss acquires 15 British stores; Donna Karan does the Web; Online retailers discover the joy of journalism.
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New York Media launches fashion-centric iPad app
New York Media is targeting fashion-forward affluent consumers with an iPad application that lets them explore the behind-the-scenes content straight from the Fashion Week runways and afterparties.
Are flash-sale sites actually helpful for luxury brands?
Although consumers seem to flock around the red-hot trend of flash sale sites, some industry experts think that these types of sales are more flash-in-a-pan than flashy, and can actually harm a luxury brand’s reputation.
Luxury Daily, Jan. 20, 2011 – Burberry, Gucci, Zegna are online fashion show masterminds
Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative
Mercedes-Benz revealed plans for an initiative that leverages the virality of Twitter to power four race teams to the Super Bowl, during which the carmaker will advertise for the first time.
Luxury Daily, Jan. 18, 2011 – Mercedes-Benz reveals ambitious plans for first Super Bowl advertising initiative
Mcommerce to generate $50B in sales by 2014: study
With the success of flash sales site Gilt Groupe and etailers such as Net-A-Porter, Generation Y is emerging with strong media consumption habits, and it is imperative that luxury brands keep up.
Luxury Daily, Jan. 11, 2011 – Audi all-time sales record driven by strong digital advertising
Top 10 luxury branded apps in 2010
There is no doubt that 2010 was the year of mobile for luxury brands, and applications were a huge part of this.
Luxury Daily, Nov. 24, 2010 – Should luxury brands explore Facebook as a retail channel?