Luxury Daily, June 9, 2011 – Moschino arrives fashionably late to Twitter
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Moschino arrives fashionably late to Twitter
In an effort to bring together its global audience and promote a consistent message worldwide, Milan-based retailer Moschino launched an official Twitter account on June 8 – ages after its peers recognized the value of social media.
Does Gilt Taste conform to the brand’s luxury image?
Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.
Nine ways to build CRM with social media
LONDON – Almost all luxury brands have a Facebook page, Twitter feed or blog, but having a social network presence is not an end unto itself.
Digital, social media main focus of Luxury Interactive conference
LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
Luxury Daily, April 27, 2011 – Top 10 luxury branded mobile sites of Q1
Top 10 luxury branded mobile sites of Q1
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.
Gilt Groupe rings in brides-to-be with boutique email
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
Luxury Daily – April 1, 2011 – Zegna sets sights high in Estee Lauder partnership
Wendy Brandes goes with Facebook for jewelry ecommerce
Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.