Around the world, a slew of iconic luxury and household brand names have stepped forward to transform and reinvent their marketing leadership. This significant shift in strategy portends a new approach to luxury marketing in 2018 — an approach that prioritizes long-term growth and brand vision over short-term sales.
Your Message Subject or Title
Kering-owned Gucci is using a technology-driven approach to raise awareness for its 2017 gifting catalog through placement on New York Times’ digital edition.
Your Message Subject or Title
Kering’s Gucci is the latest Italian luxury brand to be suspected of tax evasion.
Millennials are the most important segment for brands to connect with today, and doing so requires reengineering how brands think about their relationships with customers.
French jeweler Boucheron is letting nature take its course as it renovates its historic mansion at 26 Place Vendôme in Paris.
Luxury Daily’s live news from Nov. 28 – Dunhill hires to strengthen retail in North America, Middle East; Childrensalon deploys shopping app for cross-channel ecommerce; Maserati supports end-to-end consumer journey, names global experiential agency; Van Cleef & Arpels pairs with fashion design for Dover Street Market exclusive; Gucci Research Lab to focus on company culture as performance catalyst; Calvin Klein given unparalleled access to Andy Warhol’s art through 2020.
Luxury Daily’s live news from Nov. 28 – Dunhill hires to strengthen retail in North America, Middle East; Childrensalon deploys shopping app for cross-channel ecommerce; Maserati supports end-to-end consumer journey, names global experiential agency; Van Cleef & Arpels pairs with fashion design for Dover Street Market exclusive; Gucci Research Lab to focus on company culture as performance catalyst; Calvin Klein given unparalleled access to Andy Warhol’s art through 2020.
Kering-owned fashion house Gucci has announced a three-year applied research partnership with Milan’s Bocconi University.
