Top 5 brand moments from last week
Luxury auto manufacturers have been making waves with a more content-oriented approach to their marketing campaigns.
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Dior, Anbang, Boucheron, Shiseido and Kering – Live news
Luxury Daily’s live news from March 30 – Dior takes elegant yet unposed approach for fall 2017; Hospitality union pressures Anbang Insurance Group to be transparent; Boucheron preserves, perpetuates Place Vendôme heritage via restoration project; Shiseido pilots robot, human collaboration program; Kering, Plug and Play launch joint venture to accelerate textile innovations.
Luxury Daily, March 21, 2017 – Demand for secondhand Birkin bags creates hotbed of fakes on marketplaces
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Jewelers lacking digital purchase path risk unauthorized competition: L2
A lack of price transparency in jewelers’ online flagships could be costing them business by sending interested buyers to grey market retailers, according to a new report from L2.
The luxury industry’s sacred places
How do luxury brands create the symbolic codes to turn these heritage boutiques into sacred places?
Harrods magazine turns 10 amidst la vie en rose theme
British department store Harrods is tickled pink as it celebrates the 10th anniversary of its branded magazine.
Bang & Olufsen invites users to recreate a music video
Danish consumer electronics manufacturer Bang & Olufsen is weaving together consumers, music and technology in a new campaign that allows users to manipulate a music video in their own manner.
Luxury Daily, January 24, 2017 – Calvin Klein vies for upmarket return with By Appointment debut
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Luxury Daily, January 13, 2017 – Differentiation, loyalty hinge on customer experience: Boston Retail Partners
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Top 5 brand moments from last week
The start of 2017 began with a variety of interesting initiatives from luxury brands.