Luxury Daily, October 28, 2015 – Capture consumers’ hearts along with their minds
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Reaching a new market does not mean abandoning heritage
LONDON – Savile Row tailor Gieves & Hawkes is using digital to broaden its consumer base, according to an executive from the brand at Luxury Interactive Europe 2015 on Oct. 28.
Marketers must continue to view brand through consumers’ eyes
LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.
If the product is right, luxury is a matter of positioning
LONDON – When a company wants to establish itself as a luxury brand, sometimes everything but the product needs to be changed, according to a Glenfiddich executive at Luxury Interactive Europe 2015 on Oct. 28.
Luxury Daily, October 28, 2015 – 4 hot markets for international luxury ecommerce
Pat McGrath, British retailers, Graff and LVMH – Live news
Luxury Daily’s live news updates from Oct. 27 – Pat McGrath increases high-beauty’s reach with product debut; British retailers seek extended hours to boost revenue, employment; Graff gathers essays, images to show founder’s passion; LVMH narrows lens on North America via new hire.
Global marketing requires balance of freedom, control
NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13.
Luxury Daily, October 13, 2015 – Valentino speeds ahead as fastest-growing luxury house: report
Tom Ford disrupts live-streaming trend with cinematic runway presentation
U.S. fashion label Tom Ford has gone against the grain by choosing not to stage a live runway presentation for its spring/summer 2016 collection.
Which brands had the highest social media engagement during London Fashion Week?
During London Fashion Week, some brands were more successful than others at rising above the social media clutter.