Armani uses narrative campaign to introduce eyewear line
Italian fashion label Giorgio Armani is highlighting its Frames of Life eyewear collection with a narrative story told through text and a video.
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Instagram, Michael Kors, Tesla and Armani – News briefs
Today in luxury marketing – Fashion world sashays to Instagram for brand-building; Michael Kors wins over Europe’s fashionistas; Tesla expands into China but should only be a small player in the luxury segment; Sì sparking a women’s fragrance revival for Armani.
Vogue, Armani, Neapolitan tailors and Chinese automobiles – News briefs
Today in luxury marketing – Vogue is done with photographer Terry Richardson after new sex allegations; Armani Group settles with Italian tax authority; Naples, a haven of hand work; $803,300 Chinese car goes on sale.
Luxury Daily, April 14, 2014 – Armani, Roberto Cavalli turn gaze to confections for Easter
Armani, Roberto Cavalli turn gaze to confections for Easter
As Easter approaches, Italian fashion labels Giorgio Armani and Roberto Cavalli aim to be a part of consumers’ Easter celebrations with their food and beverage lines.
Armani drives Web traffic for revamped Casa site with Twitter talk
Italian fashion label Giorgio Armani will hold its fourth live Tweet Talks event in Milan during home furnishing show Salone del Mobile.
Armani launches first Swiss-made watch collection with multichannel campaign
Giorgio Armani’s collection Emporio Armani is showing the Italian label’s first Swiss-made watch line at Baselworld in a vault-inspired installation.
Armani gets fresh perspective with student film series
Italian fashion brand Giorgio Armani has launched a film series that uses its sunglass collection as the filter for the lens.
Claridge’s, Armani, luxury stocks and Audi – News briefs
Today in luxury marketing – Pampered guests and feuding hosts at Claridge’s hotel; Armani nephew exits fashion house; Luxury stocks fall as Ukraine crisis escalates; Audi remakes iconic TT in move to reinvigorate design.
Michael Kors, BMW, Armani and Versace – News briefs
Today in luxury marketing – Michael Kors shares climb on 76.6pc profits rise; BMW mulling first auto production plant in Mexico; Meet Armani’s new protégées; Versace to choose minority partner end-February.