Chanel shows off fall handbags via interactive mobile ad
French fashion house Chanel is attracting consumer attention for its fall handbags with an interactive mobile advertisement on New York magazine’s The Cut blog.
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Luxury Daily, October 10, 2014 – Luxury brands get on board with breast cancer awareness
Moschino, Zegna, Bentley and Porsche – Lives news
Luxury Daily’s live news from Oct. 9 – Moschino taps Coca-Cola for novelty items; Zegna highlights astronomical inspiration in Harrods windows; Bentley escalates awareness of Vertu partnership; Porsche builds brand community, showcases model history; Sotheby’s heightens lifestyle angle in marketing for luxury home; DVF shares life journey in memoir.
Kenzo makes water fashionable with evian partnership
French fashion label Kenzo is teaming up with French mineral water brand Evian for a limited-edition bottle.
Nordstrom uses look book Vogue ad to highlight designer lines
Department store chain Nordstrom is showcasing its designer collections with a look book advertisement on the mobile-optimized Web site of Condé Nast’s Vogue magazine.
Luxury Daily, September 2, 2014 – Harrods adds gamification to Shoe Heaven campaign to reach aspirational audience
Diane von Furstenberg looks to retailers to amplify wrap dress anniversary
Bloomingdale’s and Galeries Lafayette are expanding on the 40th anniversary celebration of Diane von Furstenberg’s wrap dress with in-store displays and campaigns.
Versace appears on MTV’s House of Style with Jennifer Lopez
Italian fashion label Versace’s connection with Jennifer Lopez was discussed on MTV’s House of Style, a television show that highlights the interaction between music and fashion.
Fashionable faces take on ALS Ice Bucket Challenge to show sense of humor
After the ALS Ice Bucket Challenge has been circulating for a few weeks, designers and luxury fashion players are joining the charity initiative on social media.
Luxury Daily, August 8, 2014 – Mulberry blends craftsmanship with crafting for festival appearance