Ralph Lauren, Hermès, Barneys New York, Patek Philippe, Chopard, Gucci and Cartier are aiming for the ultra-affluent audience by advertising in the Mediterranean-themed October issue of American Express Publishing’s Departures magazine.
The Peninsula Hotels is emphasizing its service aspects through efforts surrounding Breast Cancer Awareness month in October with corporate-wide and property-specific programs that give consumers a chance to give back.
Four Seasons Hotels and Resorts is letting consumers take the reins for its first companywide Breast Cancer Awareness Month program that gives a percentage of the proceeds of specialty cocktails to local charities.
Mandarin Oriental’s San Francisco property is marking its 25th anniversary through two packages meant to offer the best of the city and the hotel’s amenities.
High-end retail chain Saks Fifth Avenue is tapping the buzz surrounding the 2012 U.S. presidential race by putting a fashion spin on the campaign concept and gunning for U.S. designers, which is the correct way to go about this type of marketing, experts say.
Mandarin Oriental, Singapore, is encouraging bookings from affluent travelers entering the city through the newly-opened international Marina Bay Cruise Center with a package that includes transfer and meals.
British automaker Rolls-Royce Motor Cars is keeping its brand top-of-mind with trend-savvy, affluent consumers in Thailand through a new boutique experience set to open in the fourth quarter of this year.
Precision-cut crystal maker Swarovski is pairing with Virgin Atlantic Airways for the creation of sleeping masks worth $4,000 as part of the airline’s new sustainable amenity kit for its economy and upper classes.
Advertisers including Christian Dior, Hermès, Giorgio Armani, Ermenegildo Zegna and Bottega Veneta helped to propel American Express Publishing’s Departures 30 percent in ad revenue for its September issue.
