Gilt Groupe rings in brides-to-be with boutique email
With wedding season quickly approaching, flash-sales retailer Gilt Groupe is promoting its bridal shop via a wedding invitation-inspired email newsletter.
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Luxury Daily – April 1, 2011 – Zegna sets sights high in Estee Lauder partnership
Wendy Brandes goes with Facebook for jewelry ecommerce
Fine jewelry designer Wendy Brandes drives sales and traffic to its ecommerce Web site via social media.
Harrods pulls out email stops for Mother’s Day
With Mother’s Day quickly approaching on May 8, London-based department store Harrods is promoting its luxury products via a Mother’s Day-inspired email newsletter.
Best practice for mobile customer experience
Given that mobile technology has caught up to the standards that luxury brands have set for their consumer experiences, 2011 will no doubt be the year mobile gets haute.
Will luxury brands lose status by selling on ShopBop’s wedding boutique?
Luxury brands may want to think twice before saying “I do” to ShopBop’s upcoming wedding boutique as the consistent discounting of products may drop their status in the luxury sector.
Variety is key for luxury email segmentation strategies
Luxury brands will see increases in both sales volume and return on investment when implementing segmentation strategies into their email marketing.
Nordstrom takes the fight to flash sales
Department store chain Nordstrom’s $180 million acquisition of flash-sale site HauteLook moves the retailer into a more prominent Web position and will solidify its role in one of the fastest-growing sectors of retail.
Charlotte Olympia injects bright colors into Bergdorf Goodman’s shoe salon
NEW YORK- Luxury shoe designer Charlotte Olympia added a pop of color into Bergdorf Goodman’s 5th Avenue store Feb. 15 with the launch of the brand’s spring/summer collection.
ShopStyle introduces mobile app to complement Mercedes-Benz Fashion Week
Online shopping destination ShopStyle has launched a mobile application to provide fashion-savvy consumers coverage of the Fall 2011 Mercedes-Benz Fashion Week.