Luxury Daily, June 10, 2015 – Top 10 luxury brand digital campaigns of Q2
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Instagram advertising shows strong potential for luxury brands: L2
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2.
Land Rover, Lexus, Porsche reach 10-year high in loyalty: report
In an era of hyper-competitiveness and ambitious sales targets, customer loyalty for automotive brands is on the rise in the first quarter of 2015, according to a new report by IHS Automotive.
China slowdown offset by “high-speed” households: report
High-speed households in China are expected to account for 90 percent of the increase in consumer spending over the next five years, according to a new report by Boston Consulting Group.
Lexus ditches wheels for new type vehicle
Toyota Corp.’s Lexus is continuing its “Amazing in Motion” campaign by bringing science fiction alive with a new type of vehicle – a hoverboard.
Ritz-Carlton celebrates continued FourSquare campaign
The Ritz-Carlton hotel brand is celebrating a FourSquare campaign that has been ongoing for several years and recently reached its 1,000th post.
Luxury Daily, June 24, 2015 – Burberry highlights British heritage in vintage campaign
Luxury Daily, June 23, 2015 – Premium packaging spurs brand ambassadorship: report
BMW expands golf tournament events to reach wide audience
German automaker BMW is aiming to keep consumers engaged with a number of events this year as the official sponsor of Germany’s prominent golf tournament, the BMW International Open.
Alexander McQueen, luxury education, Audi and Prada – News briefs
Today in luxury marketing – Alexander McQueen aims to be $500M-plus brand; Business of luxury: Tech shake up orders MBA careers for digital era; Audi, BMW, Mercedes favored by Nokia for maps deal, report says; Prada and Gucci advance the gender blur.