Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
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Luxury Daily, December 27, 2017 – Top 10 digital and mobile efforts of 2017
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Stella McCartney, Champagne, travel and real estate – News briefs
Today in luxury – Stella McCartney becomes first Kering-owned brand to sell on Alibaba’s Luxury Pavilion; Britain’s Champagne import crown slips as Brexit hits; Here are the 6 key ways luxury travel changed in 2017; Investors pile into suburban rental housing.
Top 10 luxury advertising campaigns of 2017
Over the past year, brands have had to adjust their strategies in the face of drastic changes to the landscape of the advertising world.
Apparel and accessories sector’s Top 10 headlines of 2017
Luxury apparel and accessories brands are adjusting their strategies to cater to today’s customer, whether that means embracing social responsibility or an unlikely collaborator.
Luxury brands absent from email marketing: Fashionbi
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
Luxury Daily, December 15, 2017 – Tiffany & Co. is 2017 Luxury Marketer of the Year
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Gucci puts Dapper Dan spin on what constitutes brand collaboration
Italian fashion house Gucci has assisted Harlem, NY-based designer Dapper Dan in reopening his atelier after the studio was shuttered 25 years ago.
Nordstrom is 2017 Luxury Retailer of the Year
Nordstrom is Luxury Daily’s 2017 Retailer of the Year for its innovative take on how the physical store can keep up with the changing digital landscape of modern retail.
L’Officiel supports small fashion brands with big ideas
High-fashion French magazine L’Officiel is looking to foster innovation and growth in the fashion industry by nourishing smaller brands, as larger groups continue to become threatened.