Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
The luxury business is in the midst of a major identity crisis.
The luxury business is in the midst of a major identity crisis.
Digital has become such an integral aspect of marketing to and connecting with consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding.
Italian fashion house Missoni is entering a new multi-year licensing deal with eyewear maker Safilo.
The luxury business is in the midst of a major identity crisis.
Luxury brands are emphasizing storytelling on social media in an effort to stand out in an oversaturated market.
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Consumers’ growing demands for personalization and inclusivity are changing how luxury fragrance and personal care brands approach technology and social media.
France’s Louis Vuitton, Chanel and Hermès have ranked as the country’s most valuable brands, leading Kantar Millward Brown’s luxury-dominated BrandZ list of the top 50 labels in the nation.