Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
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Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
Top 10 digital efforts of Q4 2018
Digital has become such an integral aspect of marketing to and connecting with consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding.
Missoni returns to Safilo with licensing deal
Italian fashion house Missoni is entering a new multi-year licensing deal with eyewear maker Safilo.
Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
Top 10 social media efforts of Q4 2018
Luxury brands are emphasizing storytelling on social media in an effort to stand out in an oversaturated market.
Luxury Daily, December 19, 2018 – Generational understanding crucial for luxury marketers’ success
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Fragrance and personal care sector’s Top 10 headlines of 2018
Consumers’ growing demands for personalization and inclusivity are changing how luxury fragrance and personal care brands approach technology and social media.
Louis Vuitton retains position as most valuable French brand
France’s Louis Vuitton, Chanel and Hermès have ranked as the country’s most valuable brands, leading Kantar Millward Brown’s luxury-dominated BrandZ list of the top 50 labels in the nation.
Luxury Daily, December 14, 2018 – Luxury shifting from material goods to mindfulness: Euromonitor