Although affluent consumers’ confidence fell sharply from the spring, there has not been a drop in intention to spend during the holiday season, according to findings from a recent study by the American Affluence Research Center.
Today in luxury marketing – Tiffany files brief in favor of Louboutin appeal; DKNY PR girl finally reveals her true identity.
Despite changes in technology, consumer habits and marketing, customer service still remains the consistent business driver in the luxury industry, according to Ira Neimark, former CEO of New York-based department store Bergdorf Goodman.
Luxury brands such as Diane von Furstenberg, Bloomingdale’s, Saks Fifth Avenue, Chanel and Tiffany & Co. have covered New York in outdoor advertisements this season.
Luxury retailers such as Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Neiman Marcus blew independent luxury brands out of the water in digital presence, customer service and accessibility in the Inaugural Luxury Mystery Shopping study by the e-tailing group.
Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.
Robb Report magazine’s October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
