Content, navigation key to luxury Web site design: Pod1
The Internet is a crucial touch point for luxury brands as more consumers are shopping online than ever before, but many luxury brands have been slow to adapt.
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Merger & acquisitions revival indicative of recovering economy: experts
After the recession hit the luxury industry, most companies were reluctant to take risks and continue a profitable mergers-and-acquisitons business. However, experts are taking its recent revival as a sign of a recovering industry.
Top 10 social media luxury marketers of Q2
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Luxury Daily, June 9, 2011 – Moschino arrives fashionably late to Twitter
Moschino arrives fashionably late to Twitter
In an effort to bring together its global audience and promote a consistent message worldwide, Milan-based retailer Moschino launched an official Twitter account on June 8 – ages after its peers recognized the value of social media.
Does Gilt Taste conform to the brand’s luxury image?
Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.
Nine ways to build CRM with social media
LONDON – Almost all luxury brands have a Facebook page, Twitter feed or blog, but having a social network presence is not an end unto itself.
Digital, social media main focus of Luxury Interactive conference
LONDON – The general consensus at the Luxury Interactive conference in London May 24-25 was that luxury brands are genuinely ready to continue the process of innovation and digital marketing that they have been working so hard to improve.
Luxury Daily, April 27, 2011 – Top 10 luxury branded mobile sites of Q1
Top 10 luxury branded mobile sites of Q1
As an alternative from a branded application, some marketers prefer to add an optimized site to round out their mobile strategy because it is cross-platform and is a no-brainer way for brands to literally be at customers’ fingertips.