Top 10 automotive brand efforts of H1
Luxury automakers have embraced a number of new trends in the first half of 2015, using new technology and social media to connect more intimately with consumers.
Search Results for: mercedes
Luxury Daily, July 27, 2015 – Internet retail key to reaching next generations of luxury consumers: report
Hublot honors Nelson Mandela, recognizes global achievement
Swiss watchmaker Hublot is celebrating the legacy of South African anti-apartheid revolutionary and political leader Nelson Mandela with a special-edition watch.
Luxury Daily, July 23, 2015 – How to market to the various kinds of luxury consumers
Nokia maps, Chinese tourists, Caroline Herrera and Oscar de la Renta – News briefs
Today in luxury marketing – BMW, Audi, Mercedes near deal to buy Nokia maps unit; Chinese tourists still driving global luxury; National Portrait Gallery to honor 5 people from collection; Copping sets Oscar’s new direction.
Luxury Daily, July 20, 2015 – Top 10 luxury beauty and personal care efforts of H1
Robb Report examines mechanical marvels by Audi, Patek in July edition
Mercedes-Benz and Richard Mille were among the luxury brands showing off their “dream machines” in the July issue of Robb Report magazine.
Luxury Daily, July 16, 2015 – Research online, purchase offline trend is defining luxury sales: report
Michael Kors launches WeChat platform to enhance shopping experience in Asia
U.S. apparel label Michael Kors is making shopping more personalized for its consumers in Asia with a new CRM experience housed on social media application WeChat.
Top 10 luxury brand multichannel marketers of Q2
Experts agree that multichannel campaigns are the future of luxury marketing, and many brands are eagerly embracing this strategy with new efforts that combine digital, mobile and in-store components.