Video marketing: Luxury Memo special report
Video advertising has evolved exponentially since the digital takeover, but luxury brands are working to separate themselves from mass marketers.
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Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Gucci’s smart KOL strategies in China
Gucci has chosen three different methods to help itself expand its presence in China, through the WeChat mini program platform, through advertising campaigns, and through ambassador branding.
Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
Armani Beauty sets sights on China’s $34.87B cosmetics market via Tmall
L’Oreal-owned Giorgio Armani Beauty will launch on Chinese shopping platform Tmall as part of its efforts to capture China’s fast growing appetite for high-end cosmetics.
Luxury Daily, December 29, 2017 – Top 10 multichannel efforts of 2017
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Luxury in 2018: Special Outlook Edition
The outlook for luxury consumers in 2018 is bright: the rich are getting richer. The challenge for luxury marketers is how to get them to spend more.
UK real estate, Prada, Glashütte, Johnnie Walker, Miu Miu and Stella McCartney – Live news
Luxury Daily’s live news from Dec. 28 – Economic, political uncertainty led to “wait and see” real estate strategy in Britain; Prada digital revamp to be completed by January’s end; Glashütte hosts cinematic countdown ahead of Berlinale; Johnnie Walker walks Striding Man’s dogs for Chinese New Year; Miu Miu touts Miss Piggy’s star power to promote eyewear; Stella McCartney’s Luxury Pavilion entry eases Kering, Alibaba tension.
Day’s wrap: UK real estate, Prada, Glashütte, Johnnie Walker, Miu Miu and Stella McCartney
Luxury Daily’s live news from Dec. 28 – Economic, political uncertainty led to “wait and see” real estate strategy in Britain; Prada digital revamp to be completed by January’s end; Glashütte hosts cinematic countdown ahead of Berlinale; Johnnie Walker walks Striding Man’s dogs for Chinese New Year; Miu Miu touts Miss Piggy’s star power to promote eyewear; Stella McCartney’s Luxury Pavilion entry eases Kering, Alibaba tension.
Prada digital revamp to be completed by January’s end
Italian fashion house Prada has launched a new ecommerce platform in China to better serve consumers based in the market.