Luxury Daily, December 27, 2018 – Rising interest rates could contribute to luxury market slowdown
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Safilo makes another long-term agreement
Eyewear manufacturer Safilo has renewed a major partnership with a contract that will last until 2025.
Top 10 multichannel efforts of Q4 2018
Luxury brands’ campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.
Cartier’s Too Faced partnership helped drive earned media growth
French jeweler Cartier achieved a 28 percent year-over-year increase in earned media in November, partly due to its partnership with Estée Lauder Cos.’ Too Faced for an influencer dinner at its New York mansion.
Arts and entertainment sector’s Top 10 headlines of 2018
From artificially intelligent artists to viral pranks, the art market got a dose of disruption thanks to digital channels.
Outlook 2019: Question for luxury brands – Who are you?
The luxury business is in the midst of a major identity crisis.
Calvin Klein, Raf Simons split over strategic differences
U.S. fashion label Calvin Klein’s chief creative officer Raf Simons is leaving after only two years at the company.
Chanel gets television treatment with runway documentary
French fashion label Chanel is giving consumers a firsthand look at the preparations for its runway presentations with a new Netflix film.
Top 10 luxury brand social videos of Q4 2018
Social videos are one of the most popular content formats for luxury brands, but marketers have been stepping up their creativity in the hopes of capturing consumer attention.
Top 5 holiday marketing efforts of 2018
Luxury marketers mixed reality and fantasy in holiday efforts that modernized the season’s traditional themes.