Luxury Daily, December 27, 2018 – Rising interest rates could contribute to luxury market slowdown
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Eyewear manufacturer Safilo has renewed a major partnership with a contract that will last until 2025.
Luxury brands’ campaigns today are rarely centered on a single channel as they work to reach consumers who are adept at constantly using multiple platforms.
French jeweler Cartier achieved a 28 percent year-over-year increase in earned media in November, partly due to its partnership with Estée Lauder Cos.’ Too Faced for an influencer dinner at its New York mansion.
From artificially intelligent artists to viral pranks, the art market got a dose of disruption thanks to digital channels.
The luxury business is in the midst of a major identity crisis.
U.S. fashion label Calvin Klein’s chief creative officer Raf Simons is leaving after only two years at the company.
French fashion label Chanel is giving consumers a firsthand look at the preparations for its runway presentations with a new Netflix film.
Social videos are one of the most popular content formats for luxury brands, but marketers have been stepping up their creativity in the hopes of capturing consumer attention.
Luxury marketers mixed reality and fantasy in holiday efforts that modernized the season’s traditional themes.