Robb Report magazine’s October iPad issue is the first time that every advertisement in the digital edition has some type of interactive feature to further engage readers with brands such as Audi, Mr. Porter and cover star Aston Martin.
British menswear designer Alfred Dunhill is implementing new technology in its mobile application that uses augmented reality to bring static, traditional out-of-home advertisements to life.
Saks Fifth Avenue and AOL’s Styelist have partnered to produce an interactive digital display that launched in the New York retailer’s window this morning on the corner of Fifth Avenue and 50th street.
Both consumers and brands can expect high amounts of traffic in addition to innovative and interesting displays, exhibits and performances in this year’s Fashion’s Night Out Sept. 8.
British department store Harrods is increasing its digital presence with a soon-to-be released online magazine and a new mobile commerce-enabled site, as well as placing an emphasis on digital search marketing.
A majority of eco-friendly, environmentally-conscious U.S. consumers are wealthy, according to a new study from Scarborough research.
Italian apparel and accessories designer Salvatore Ferragamo launched an online trunk show this morning, marking the first time the luxury brand will be selling its ready-to-wear collection on the Web.
