Brands pay homage to man’s best friend with National Dog Day efforts
During National Dog Day Aug. 26, the luxury industry put canine companions on display to make a personal connection with consumers.
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Lexus boasts highest customer satisfaction among automakers in 2015: report
Luxury automakers earned top ratings in this year’s American Customer Satisfaction Index, with all but one scoring above the record lowest average in more than a decade.
Luxury Daily, August 25, 2015 – Tiffany opens public garden in New York to boost local CSR
Fortnum & Mason, Bloomingdale’s, Dior and Richard Mille – Live news
Luxury Daily’s live news from Aug. 24 – Fortnum & Mason manicures consumers’ nails in eau de nil lacquer; Bloomingdale’s “serves” up sweets with Sugarpova pop-up; Dior goes under the white-hot desert sun for Sauvage launch; Richard Mille’s new timepiece explores the risqué side of horology.
Karl Lagerfeld, Style.com, fashion education and Daimler – News briefs
Today in luxury marketing – Karl Lagerfeld pokes fun at Greek debt crisis; The new Style.com won’t launch until early 2016; Is fashion education selling a false dream?; Daimler “still confident” in China outlook after market plunge.
Luxury Daily, August 20, 2015 – Viral videos are myths without proper ad spend: L2
Luxury Daily, August 15, 2015 – Luxury brands perform well in Indian ecommerce market: report
Top 5 brand moments from last week
Social media got an update with brands finding new ways to market via existing platforms.
Luxury Daily, August 13, 2015 – Does luxury have a place in the subscription box arena?
Luxury Daily, August 12, 2015 – What does the Chinese currency devaluation mean for the luxury industry?