Starwood leverages print ads for multichannel content
Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.
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Zegna reinvents Facebook marketing through augmented reality incorporation
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
Departures March/April ad revenue up 36pc
American Express Publishing’s Departures magazine is up double digits in both advertising revenue and paging for its March/April International Style issue.
Feb. 9, 2012 – Using in-store technology to enhance the luxury retail experience
BCG study outlines best practice for digital marketing success
Luxury labels need to use digital media to target affluent consumers as they move through the purchase funnel, according to findings from a study by Boston Consulting Group.
Cost to acquire new app users reaches all-time high
The cost for brands to acquire loyal application users reached an all-time high in December as companies bid up the price on mobile marketing during a period when consumers were actively engaged with mobile, according to new data from Fiksu.
Tiffany & Co., Manolo Blahnik, Karl Lagerfeld and China’s retail sales – News briefs
Today in luxury marketing – Tiffany & Co. has added a “Drop a Hint” functionality to their Web site; Manolo Blahnik: feet first; New spring ads: Karl by Karl Lagerfeld; China’s retail sales jump 16.2 percent over holiday.
Stella McCartney debuts fragrance through 360-degree geo-targeted campaign
British label Stella McCartney is introducing L.I.L.Y, its first fragrance in almost a decade through a mobile application, Web effort and partnership with London-based department store Selfridges including augmented reality, video and user interaction.
Tod’s, Roberto Cavalli, Hampton real estate and Karl Lagerfeld – News briefs
Today in luxury marketing – Tod’s sales climb; Roberto Cavalli is now blogging prodigiously; Wall Street’s cutbacks nip at Hamptons; Karl Lagerfeld is now on Twitter.
Gilt Groupe’s woes may signify overall slump in flash-sale industry
Luxury flash-sale site Gilt Groupe’s recent lay-offs and office closings are leading some in the luxury industry to question the longevity of the flash-sale business.