German automakers Mercedes-Benz, BMW and Audi are among the leaders in strategy and execution in autonomous cars, with Tesla and Jaguar a bit further behind, according to a new report by Navigant Research.
It was a creative and star-studded week all through luxury.
Today in luxury marketing – Burberry shares plunge on weak H1 retail sales; Luxury London home prices seen rising 21.5pc in next five years; Diversity in fashion advertising does sell; Tesla beams down “autopilot” mode to Model S.
Moët Hennessy USA and fine alcohol distributor The Charmer Sunbelt Group are working to raise awareness for the dangers and health concerns associated with serving alcohol to underage consumers.
Neiman Marcus-owned retailer MyTheresa is teaming up with Balenciaga for its first fashion film.
Toyota Corp.’s Lexus is reaching out to women by promoting its 2016 IS series on Elle’s mobile Web site.
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?
