Top 10 luxury brand multichannel campaigns of H1
Rebranding and seasonal inspiration were the center of the stand-out marketing plans enacted during the first half of this year by luxury brands such as Burberry, Cartier, Jaguar and Nordstrom.
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Crystal Cruises bridges mobile, print via watermarked ads
Crystal Cruises is bridging the gap between old- and new-world technology via a print advertisement that uses mobile application Aurasma to bring the static ad to life.
Mobile payment use nearly doubles in a year: report
Mobile payments are becoming increasingly popular, with 34 percent of survey respondents having made a purchase using their mobile phone compared to 19 percent a year ago, according to a new report from IDC.
In-app ad spend to reach $7B by 2015: study
Fueled by rich media and interactive advertising units, in-application mobile advertising spend is expected to grow quickly, according to a new report from Juniper Research.
NowManifest acquisition to improve Condé Nast Web presence
Condé Nast subsidiary Fairchild Fashion Media will acquire Fashion Networks International, best known for its curated blog portal NowManifest, in a move that is likely to increase the publishing giant’s Web presence at a crucial time.
Beauty, hotel brands top BRI digital IQs: L2 Think Tank
Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
Luxury Daily, May 10, 2012 – David Yurman polishes social platform with f-commerce
Mr Porter, Modern Luxury Media double databases via event partnership
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
Departures ad revenue spikes 20pc first half of 2012
Advertisers including Burberry, Ralph Lauren, Hermès, Cartier, Louis Vuitton, Chanel and David Yurman have helped to propel ad revenue of American Express Publishing’s Departures magazine 20 percent during the first half of 2012.
Top 10 multichannel campaigns of Q1
Cartier, Jaguar and Lexus were among the key luxury marketers that used multichannel campaigns last quarter to extend the reach of their efforts that crossed traditional and digital placements.