Automaker’s Facebook “likes” paint a picture of aspirationals’ demographics
Eight of the 10 automotive brands with the largest fan communities on Facebook are luxury automakers, according to research by Auto Insurance Center.
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Luxury Daily, November 5, 2015 – Climate change could jeopardize access to high-quality materials: Kering
Oscar de la Renta, Michael Kors, Burberry and BMW – News briefs
Today in luxury marketing – Oscar de la Renta denies PETA claims; Michael Kors profit and revenue beats estimates, shares surge; Burberry to unify brands under one label in bid to boost appeal; BMW adds to lead in US luxury race, as Mercedes slips and Lexus fades.
Luxury Daily, November 2, 2015 – Bricks-and-mortar match up against pure players in shoppable content: L2
Lexus answers tough questions about LF-FC concept
Toyota Corp.’s Lexus is getting close to consumers with the reveal of its LF-FC concept model.
Luxury Daily, October 30, 2015 – Luxury exceeds $1T mark due to art, auto and travel sectors: Bain
Jaguar starts driver safety early with new program
British automaker Jaguar is educating young people on safe, responsible driving through lessons held across the United Kingdom.
McLaren pairs product with experience for P1 GTR drivers
British automaker McLaren is focusing on experience and exclusivity with the P1 GTR Driver Programme.
Aston Martin keeps foot on the gas pedal with new concept model
British automaker Aston Martin is speeding into both the future and China with the announcement of an electric RapidE concept vehicle.
Luxury Daily, October 20, 2015 – Personal luxury goods market poised for disruption: report