Sotheby’s asks auto enthusiasts to change the channel to “disruptive” auction
International auctioneer Sotheby’s is “disrupting” the auction industry by turning to a new channel.
International auctioneer Sotheby’s is “disrupting” the auction industry by turning to a new channel.
Today in luxury marketing – Tamara Mellon: A quick stay in bankruptcy and partnership with NEA; In digital age, holiday windows still drive sales; Manolo Blahnik shoes in court; Finland’s Nokia closes maps unit sale to German car makers.
British automaker Jaguar Land Rover is urging consumers to join it on “An Arctic Journey” to show off its Range Rover Sport SVR.
Swiss watchmaker IWC Schaffhausen is taking consumers into the driver’s seat with a live Periscope chat with brand ambassador Lewis Hamilton.
German automaker Mercedes-Benz is once again the top advertiser in the luxury automotive game, according to advertising consultancy firm Ace Metrix.
Department store chain Saks Fifth Avenue is working on making a good first impression as it enters the Canadian retail landscape.
British automaker Jaguar is betting on a different market sector to take off with its 2017 XE.
Compared to other premium vehicles, Land Rovers are expected to depreciate in value the least over a three-year period.