Today in luxury marketing – Dior plans encore Haute Couture show in Shanghai; Chanel unveils Bal Harbour revamp; Site to be seen: Victoria Beckham; Consumer confidence in US decreases more than forecast.
Giorgio Armani and Gucci have prominent advertisements for their fragrances in the April issue of Condé Nast’s W, but upped exposure by placing apparel ads as well.
Burberry, Louis Vuitton and Chanel are the most tech-savvy fashion marketers in China, but the category as a whole must catch up with consumers’ digital demands, according to a new report from L2 Think Tank.
American Express Publishing’s Departures saw a 12 percent jump in ad revenue for its March/April issue since the year-ago period with Chanel, Hermès, Bottega Veneta, Christian Dior, Patek Philippe and other luxury advertisers taking out pages in the book.
Net-A-Porter’s men’s destination Mr Porter is enhancing the latest installment of its “Style Wherever You Are” campaign with new creative assets and an Instagram challenge.
Barneys New York’s new warehouse sale site will expand the retailer’s customer pool and keep up its status among the target audience, experts say.
French fashion house Chloé is showcasing its limited-edition 60th anniversary collection in a series of eight mini films that celebrate the designers who have contributed to the label since its formation in 1952.
