Fashion sites see more traffic, sales from mobile searches than social media
More than half of online traffic to fashion retailers comes from mobile devices, but an overwhelming majority of views come from unpaid sources.
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Luxury packaging – Luxury Memo special report
As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.
Luxury packaging – Luxury Memo special report
As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.
Luxury packaging – Luxury Memo special report
As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.
Luxury packaging – Luxury Memo special report
As with everything a luxury brand does, its packaging is carefully created with a level of quality that reflects its image and product. But even boxing has been affected by digital and consumer behavior changes.
LVMH revenues up 16 pc in Q1
Luxury conglomerate LVMH Moët Hennessy Louis Vuitton’s revenues were up 16 percent in the first quarter of 2019, as its fashion and leather goods brands saw the strongest growth.
Versace’s Kith collaboration drove $2.9M in mentions
According to data from Tribe Dynamics, Versace’s partnership with streetwear brand Kith helped boost the Italian label’s earned media value in February.
Top 10 social media efforts of Q1
Luxury brands spoke to the cultural zeitgeist, using social media to weigh in on everything from the Super Bowl to trending hashtags.
Home furnishings – Luxury Memo special report
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.
Home furnishings – Luxury Memo special report
As with many other luxury sectors, home furnishings is facing disruption thanks to consumers’ increasingly digital purchase paths. But more than other categories, décor brands face the challenge of marketing and retailing big-ticket and often large goods sight-unseen.