Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Lancome, Douglas Elliman, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s International Real Estate, Twitter, Wealth-X, Robb Report, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute.
To push its new Nature Collection, Martin Katz is targeting consumers using print advertisements in key publications including Town & Country and Robb Report.
Diamond company Cora Intl. is aiming for mobile commerce transactions in post-scan opportunities from a customized 2D bar code found in Robb Report’s Best of the Best issue.
Marketers Barneys New York, Trump Hotels Collection, Christie’s, Lexus, Martin Katz, Vérité and Arturo Fuente stand out with completely interactive ads in the April version of Robb Report for the iPad.
Lifestyle magazines such as Robb Report, VIVmag, Elle, Town&Country, Veranda and Vogue have discovered the benefits of tablet versions of magazines, not just for themselves but for the brands within.
Real estate agents need to up their PR game as the scrum for luxury listings gets more intense.
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
