Chanel taps Pharrell for upcoming mini-film to debut in The Alps
French atelier Chanel has enlisted musician Pharrell Williams to star in its upcoming film directed by Karl Lagerfeld.
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Chanel expands on founder’s legacy with costume docudrama
French atelier Chanel will debut a new film focusing on Gabrielle “Coco” Chanel’s return to fashion in the 1950s following World War II, directed by the brand’s creative director, Karl Lagerfeld.
Chanel debuts new collection via female-focused microsite, video
French fashion house Chanel is promoting its fall/winter 2013-14 pre-collection through a microsite and new video created by creative director Karl Lagerfeld.
Chanel, Dior, Gemfields and Lexus – News briefs
Today in luxury marketing – Chanel, Karl Lagerfeld headed for Dallas, TX; Dior chief says European luxury demand resilient; Auction delay to hurt Gemfields full-year revenue; Toyota releases $10,000 luxury bicycle.
Chanel, Bergdorf, Richemont and BMW – News briefs
Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.
Fendi livens up spring/summer collection via mini film
Italian fashion house Fendi is showcasing the modern notes of its spring/summer 2013 collection in a light-hearted video by creative director Karl Lagerfeld.
Chanel, Mercedes, Brussels and China – News briefs
Today in luxury marketing – Karl Lagerfeld casts Tilda Swinton for Chanel campaign; Daimler nominates Avon ex-chief Jung to supervisory board; Brussels woos corporate titans of fashion; Chinese luxury spending plummets at home as it skyrockets abroad.
Rolls-Royce, IHT Luxury Conference, luxury automakers and Europe – News briefs
Today in luxury marketing – Karl Lagerfeld revs up Rolls-Royce photos; Fashion weighs a deeper investment in Africa; China’s luxury car demand to boost aluminum usage; European luxury goods makers want Italy’s Monti to stay.
Mercedes, Audi, Nanette Lepore and Graff Diamonds – News briefs
Today in luxury marketing – Mercedes-Benz to pass Audi in sales by 2015, become world’s second-biggest luxury car maker; Nanette Lepore expands in Asia; Graff Diamonds seeks Hong Kong IPO; Karl Lagerfeld’s hotel to feature Frescoes of Baptiste.
Chanel chooses video to debut Boy Chanel collection
French fashion label Chanel is using a mini-film shot by Karl Lagerfeld to build hype for its upcoming campaign for the Boy Chanel handbag collection.